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PAM President Caucus 1:
Diverse and Sustainable Urban Forum
1015 - 1230 (Hall 7A)
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PAM President Caucus 1: Diverse and Sustainable Urban Forum
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Paper 1 - Ahmad Farid Baharuddin, Director, RSP Architects (Malaysia),
Paper 2 - Reuben Reeves, Head Key Specifier Management, Sika Asia Pacific (Singapore).
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Ahmad Farid Baharuddin
Director, RSP Architects (Malaysia)
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Ar. Farid started his architectural journey at Washington State University in Pullman, Washington, graduating in 1989. With an impressive career spanning over more than 35 years, he has successfully established his expertise across a diverse range of projects. His portfolio encompasses a remarkable array of accomplishments including museums, mixed-use developments, corporate offices, residential blocks, as well as specialised aeronautical projects such as simulator buildings and budget terminals.
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Nevertheless, Ar. Farid’s experience extends beyond his individual endeavours. For instance, he has successfully managed and overseen numerous commercial and residential projects, collaborating with a number of world-renowned architectural firms.
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Notable collaborations include Foster & Partners for Platinum Park, Pelli Clarke Pelli for a mixed-use development at KLCC, Gensler, SOM for St. Regis Kuala Lumpur, Buro Ole Scheeren for a mixed-use development with UEM Sunrise, Tilke Gmbh & Co for Johor Bahru Racetrack, Populous Holdings Inc. for KL Sports City-Bukit Jalil Stadium, and most recently Fender Katsilidis Architects for the second tallest building in the world, Merdeka 118, where he is the Project Director.
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​​​Reuben Reeves
Head Key Specifier Management, Sika Asia Pacific (Singapore)
Reuben joins us from Singapore where he is based with Sika, the Global Leader in construction chemical products and systems. He has a goal to advance the concept of high-level early engagement with Owners, Designers and Key Specifiers for local and international Projects across the Asia Pacific Region. With a background in the Construction Industry spanning more than 28 years, 15 of which have been with Sika, Reubens broad knowledge includes real life practical experience stemming from years of hands-on contracting.
From residential, multi storey structures, infrastructure and specialist applications, Reuben can visualise where complexities lay, help work through them with realistic solutions in a useful holistic approach that draws upon Sika’s vast network of experience. This strengthens Sika’s dynamic market presence to deliver cohesive, and complete Project Partnerships. From waterproofing to roofing, concrete to flooring systems, tile setting to bonding, all the way to the
repair, strengthening and protection of concrete structures allowing for asset rehabilitation and retention! The topics that are important to you are important to Sika.